Communication Design

The Challenge: Food plays a vital role in our lives, and yet many of us lack the knowledge about nutrition to make informed decisions about what we feed ourselves and our families.

The Challenge: Suicide affects people of all ages. Many children are often not well supported in developing emotional literacy—the key in allowing them to identify emotions in not only themselves but also others.

The Challenge: Sudden Infant Death Syndrome, or SIDS, is the unexplained death of a baby less than a year of age while they are asleep. The Inuit of Nunavut currently experience some of the highest rates of newborn and infant death in Canada, but educational material designed to speak to this population is limited.

The Challenge: Transplants are complex processes that require extensive preparation, multiple procedures, a large team of healthcare providers, and disciplined post-surgical self-monitoring. Teens are often scared when they first learn that they need to have a transplant and may lack the knowledge and confidence that they need.

The Challenge: Teens living with hemophilia will eventually have to switch from a pediatric clinic to an adult clinic. This transition impacts both teens and their families. Not only will teens have to adjust to a new care team in a new location, but they will also need to learn to be more independent, confident, and responsible in their own hemophilia care.

The Challenge: Patient education materials contain many assumptions about the people who read them. Agencies craft them to speak to as broad an audience as possible, usually writing them in plain English and using multi-cultural photography. But what about the people who these materials don’t speak to?